AI Visibility for Auto Shops

While you were fixing cars, AI was sending your customers somewhere else.

Every day, thousands of drivers ask ChatGPT, Google, and Perplexity where to take their car. AI picks one shop and moves on. That shop might be a national chain. Or it might be the competitor two miles away. Find out if it's you — or someone else.

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AI Visibility Report
Main Street Auto
132 queries · 4 AI platforms · April 2026
65×
National chain recommended instead of you
36×
Second chain cited instead of you
28×
Local competitor cited ahead of you
56%
Of queries — your shop not mentioned at all

The Problem

Your shop has great reviews.
AI still doesn't recommend you.

When someone asks AI where to take their car, AI doesn't scroll through Yelp reviews or check Google ratings. It pulls from what it can find about you online — your website, your business listings, your mentions across the web — and builds a picture of who the trusted shops are in your market.

The threat isn't just national chains. In many markets, it's the independent shop two miles away who shows up everywhere online — consistent listings, mentions on local sites, a website that actually says what they do. AI finds them easily. AI can't find you. It doesn't matter who's been in business longer or who does better work. AI recommends whoever it can find.

Spilld runs 100+ real customer searches against ChatGPT, Claude, Perplexity, and Gemini. We score every response — national chains, local competitors, everyone. We show you exactly where you stand and what to fix first.

Real Queries. Real Results.

What AI says when your customers ask

These are real searches real drivers typed into ChatGPT and Google. Here's how AI responded when they asked about shops in this market.

"Best auto repair shop near me that's open on Saturday"

Shop Not Found

AI recommended: National chain #1

"Honest mechanic in [city] for transmission repair"

Shop Not Found

AI recommended: Local competitor — Riverside Auto

"Where can I get a brake inspection without getting ripped off?"

Shop Not Found

AI recommended: Local competitor — Central Tire & Auto

"Affordable oil change place [city] — not a dealer"

Shop Not Found

AI recommended: National chain #2

This shop had 4.8 stars and 340 Google reviews. AI still didn't mention them once.

AI doesn't just favor national chains — it recommends whoever owns the data. Sometimes that's the shop down the street.

The Cost of Invisibility

Every missed query is a customer you'll never know you lost.

AI doesn't send you a notification when it recommends someone else. The customer just… goes somewhere else. They never call you. You never know. The math adds up fast.

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Example scenario
$9,520
Estimated monthly revenue at risk
AI searches per month in this market~850
Searches where shop wasn't recommended56%
Estimated conversion to booked customer4%
Lost customers / month~19
Avg repair ticket$500
Monthly revenue at risk$9,520

Illustrative example for a mid-size market shop. Your actual numbers depend on your market size, services, and AI visibility score — which is exactly what the Spilld Report tells you.

By the Numbers

The AI search shift is already here.

15%
Average AI visibility score for independent shops
Only 15% of businesses are cited consistently enough to win customers from AI. Source: Birdeye State of AI Search, 2026
88%
Of AI auto recommendations go to national chains
Despite independents making up the majority of the market.
4
AI platforms queried on every report
ChatGPT, Claude, Perplexity, and Gemini. All four. Every time.
100+
Real customer searches per report
Not generic. Actual searches real drivers use when looking for a shop like yours.

The Process

Simple. Fast. Specific to your shop.

01
1

You pay. We get to work.

After checkout, you fill out a short intake form — shop name, location, services you offer, and who you consider your main competitors. Takes about 5 minutes. That's all we need.

02
2

We run 100+ real searches.

We query ChatGPT, Claude, Perplexity, and Gemini with 100+ real customer searches specific to your market and service type. We score every response — who gets recommended, how often, and how your shop compares to local and national competitors.

03
3

You get The Spilld Report.

Within 24 hours, you receive a branded report showing your AI visibility score, who's winning instead of you, and a ranked action plan — the specific fixes most likely to move the needle fastest.

What's in the Report

Not a generic checklist. A ranked action plan for your shop.

  • Your AI visibility score — a single number showing how often you get recommended vs. every competitor across all 4 platforms.
  • Search-by-search breakdown — see exactly which searches you show up for, and which ones you lose to chains or the shop down the street.
  • Named competitor analysis — not just "a local competitor." We tell you exactly which shops are winning the searches you're losing, and why AI favors them.
  • Your revenue exposure — a dollar estimate of what you're not competing for, calculated from your actual audit results and sourced industry data.
  • Ranked fix list — specific actions ordered by highest expected impact. Fix #1 first. Then #2. No guesswork, no agency speak.
Search Results — ChatGPT
"Best brake service near downtown [city]"Chain #1 Cited
"Honest mechanic for transmission repair"Not Found
"Oil change [city] no appointment"Local Competitor
"Auto AC repair rated shop [city]"✓ Recommended
"Check engine light diagnostic [city]"Not Found
"Tire rotation and alignment [city]"Chain #1 Cited

What a real report looks like

Spilld AI Visibility Report
Main Street Auto — Springfield, IL
132 searches · 4 AI platforms · April 2026
Visibility Score
14%
Who AI recommended instead
Riverside Auto Care 38×
National Chain #1 29×
National Chain #2 18×
Your search results
Searches run 132
You were recommended 19×
Not mentioned at all 86×
Competitor cited instead 85×
What this means in dollars
Estimated monthly revenue you're not competing for
Based on your 65% not-found rate · $750 avg repair order (AAA/NADA 2025) · 30% of local searches now AI-influenced (SOCi 2026)
$18,500
per month · estimated
Your ranked fix list — highest impact first
1
Update your Google Business Profile service list
Your profile lists "auto repair" but doesn't mention transmission, brakes, or AC service — the specific searches where AI is sending customers to competitors. Adding these takes 15 minutes.
2
Claim and complete your Yelp business listing
Your Yelp profile is unclaimed and missing key service categories that Perplexity pulls from when making local recommendations in your market.
3
Add location-specific service pages to your website
ChatGPT is citing Riverside Auto Care because they have dedicated pages for each service in your city. Three simple pages would change how AI indexes your shop.
Your full ranked fix list is in your report — specific to your shop, your market, your competitors.
Illustrative example based on a real market · Your report shows your actual numbers
Report delivered within 24 hours

Your report shows your real numbers — your actual competitors named, your actual searches scored, your actual revenue exposure calculated. Not an estimate. Your shop.

Who It's For

Built for independent shops. All of them.

General Repair Oil Change & Lube Transmission Specialist Tire Shop Auto Body & Collision Ceramic & PPF Mobile Mechanic Detailing Studio Performance & Tuning

If you're an independent shop competing against national chains for local customers — Spilld was built for you.

From the Founder

"I spent over a decade building data products for the automotive industry. I watched AI search change everything almost overnight — and I watched independent shops get left behind."

National chains have teams managing their digital presence. They have structured data, citation networks, and content strategies built specifically for how AI discovers businesses. Independent shop owners are running a business — they don't have time for that.

Spilld exists to close that gap. You don't need to become a digital marketer. You need to know where you stand and what to fix first. That's what the report gives you.

Joanna Caretti
Founder, Spilld · spilld.ai

Why This Matters Now

AI search isn't coming. It's already here.

58%
of consumers now use AI for local service recommendations
BrightLocal Local Consumer Review Survey, 2025
30%
of local searches are now influenced by AI before a customer picks up the phone
SOCi Local Search Consumer Behavior Report, 2026
$750
average repair order at an independent auto shop in the US
AAA / NADA Auto Repair Cost Study, 2025
First Spilld Report Delivered

Our first report went to a ceramic and PPF shop in Springfield, IL. Their visibility score came back at 14%. Their local competitor was being recommended by AI 38 times in searches where they weren't mentioned at all.

They're implementing the fixes now. We'll share their results — and their words — as soon as they're ready.

FAQ

Common questions.

How is this different from an SEO audit?
Traditional SEO audits look at how you rank on Google search results pages. Spilld measures something different — how AI systems like ChatGPT, Claude, Perplexity, and Gemini represent your shop when drivers ask where to go. A shop can rank on page one of Google and still be completely invisible to AI. These are two separate problems.
What do I actually do with the report? Can I fix things myself?
Yes — that's the whole point. The fixes in your ranked action plan are specific to your shop and ordered by expected impact. They're not "hire an agency" recommendations. They're concrete actions: update this listing, add this service description to your website, claim this profile. Most shop owners can work through the top fixes in a few hours. For anything more involved, the report tells you exactly what to hand off and why.
How long does the report take?
After you complete the intake form, most reports are delivered within 24 hours. We run 100+ real customer searches across 4 AI platforms, verify your competitors using Google Places data, and build a report specific to your shop. It takes time to do it right.
What information do you need from me?
After payment, you'll fill out a short intake form — about 5 minutes. We ask for your shop name, city, the services you offer, who you consider your main local competitors, and your email for report delivery. That's it. We handle everything else.
Will fixing my AI visibility actually bring in more customers?
AI-powered search is now the first stop for a significant and growing share of consumers making local purchasing decisions. If AI isn't recommending you, you're not in consideration. The Spilld Report shows you exactly where you're invisible and gives you a specific action plan ordered by expected impact. What you do with that information is up to you.
Is this a one-time purchase or a subscription?
The Spilld Report is a one-time purchase for $297. You get the report, you keep it, no automatic renewal. No recurring charges. Ongoing monitoring plans are in development for shop owners who want to track changes over time — but the report stands completely alone.

Find out where AI is sending your customers.

One report. Specific to your shop. Delivered within 24 hours. You'll know exactly what you're losing — and exactly what to fix first.

BlogGet My Spilld Report — $297

One-time payment. No subscription. No recurring charges.

What Comes Next

AI visibility isn't a one-time check.

AI models update constantly. Your competitors are working on their scores too. Ongoing monitoring is on the roadmap.

Coming Soon
Quarterly Pulse
$247
per quarter
  • Full re-run every 90 days
  • Score delta vs. prior quarter
  • Competitor drift alerts
  • Updated action plan
Notify Me When Available
Coming Soon
Monthly Watch
$349
per month
  • Full re-run every 30 days
  • Priority delivery within 12 hours
  • Compliance check on prior fixes
  • Monthly benchmark vs. local market
Notify Me When Available